FOR IMMEDIATE RELEASE
Contact: Kim Shircliffe-Kerfoot
StreamThatCause.com
info@streamthatcause.com

Louisville, Ky. (October 20, 2009) – In November, the face of fundraising will be forever changed thanks to one local woman’s innovative video web-a-thon fundraising concept. StreamThatCause.com founder, Kim Shircliffe-Kerfoot has developed a program that takes the best of social media and uses it in a way that can benefit fundraisers from little league teams to cancer research. While social media has changed traditional fundraising, StreamThatCause.com provides a totally new social media platform for organizations to utilize.

“The great thing about a video web-a-thon is its broad reach,” said Kerfoot. “Fundraisers are no longer limited to those they can physically reach, this reach can be worldwide, and so can its impact.”

While schools may be excited about this new platform - no more rained-out car washes or inventory of candy bars - organizations like the National Breast Cancer Foundation and disaster relief organizations can also utilize the platform to reach their audiences and raise worldwide awareness.

How it works

Users log on to StreamThatCause.com and are walked through an extremely simple process that helps them set up their accounts, provides them with page creation options, unlimited video uploads, local business sponsorship display sections, honor roll of donors and pledgers, and a blog. Users create and upload their videos and can upload unlimited videos during their two week web-a-thon event. Older videos are archived.

The blog feature allows pledgers and donors to stay involved with the cause, get updates, and track progress. People can blog right along with the group raising money to offer support and feedback throughout the event.

Money is raised through the pledge-per-view option of the group’s uploaded video or by simple donation. People can also choose to just be followers of the group's page without making a donation. Followers simply help to spread the word about the cause. One notable difference of StreamThatCause.com versus other fundraising options is its low cost. For $39 users can create their own web-a-thon page, upload unlimited videos and carry out an entire fundraiser. There’s no other fundraiser that has the ability to reach a worldwide audience for such a minimal cost.

“While different groups can utilize and benefit from this tool in various ways, the one constant is the ability of StreamThatCause.com to really put a face with your cause,” said Kerfoot. “To tell someone I’m raising money for my sister with cancer during the upcoming Race for a Cure is one thing, to see my sister tell her story of battling cancer, then asking for your help, is totally different. This engages people.”

StreamThatCause.com will officially launch on November 1, just in time for the holiday fundraising season. The company hopes that local organizations will see the advantages of using StreamThatCause.com throughout their fundraisers to add another layer in hopes of helping them become more effective and efficient in meeting their goals. Plans for national awareness of the platform are in the works.

“While we’re most excited to help our community,” said Kerfoot, “we also know that organizations across the United States can benefit from a safe, easy, effective way to fundraise that not only reaches the goal of raising money, but also makes a lasting impact." For more information about StreamThatCause.com, visit www.StreamThatCause.com or email info@streamthatcause.com.

About StreamThatCause.com

Louisville, Kentucky-based StreamThatCause.com officially launched in November of 2009 when founder Kim Shircliffe-Kerfoot thought out an easier, more effective way to fundraise. Kerfoot realized that people were failing to promote their greatest asset – themselves -- while raising money. Kerfoot developed a user-friendly platform that would allow children in classrooms, or company CEOs, to craft a message and deliver it to an audience anywhere in the world, all within the realm of social media.